We tried to fight it. We swore we weren’t doing a Western collection.

But the West kept calling. Relentlessly.

Psychedelic cactus visions, vintage pool ball charms, bolos, hat pins… it was all there right in front of us and we just couldn’t deny it. The whole vision was pure outlaw magic.

 This one comes from a past life spent in Nashville honky-tonks, memories of leather and saddles growing up on a horse farm… and maybe a little inspiration from Beyoncé’s rodeo-inspired tour.

Electric Western is our rodeo fever dream—saddle up.